85% of the consumers read online reviews for the local businesses & their services/products 79% of the consumers trust the online reviews 73% of the consumers trust the business with positive customer reviews 65% of the consumers prefer the business having positive online reviews
These statistics clearly show the power of a single positive or negative review about your brand or product. More than ever, today consumers trust online reviews, and perceive the company as good or as bad as the reviews say it is.
Businesses function in a very dynamic environment where huge changes can occur overnight. With all the various factors that you need to take care of for ensuring the proper functioning of your business, a very pissed consumer is the last thing that you would want on your platter. Given the uncountable consumer forums, and social platforms, just imagine the kind of damage that can be done to your online business image. Don't fall for the illusion that this won't happen to you. If you have a product or services, chances are high that you already are being discussed by someone, somewhere!
If you are still thinking that your business can survive without engaging in online reputation management, then you are in for a huge mistake, probably a blunder.
Taking the example of a recent report from Yelp, a popular, and trusted online review site, let's talk about the impact of the negative reviews. Yelp has rolled out new algorithms to tackle the fake reviews floating on their website. If you think it is for the fabricated positive reviews alone, well, that's not the case. Yelp is keeping a close check on the negative reviews as well. A high percentage of brands suffer a lot due to the negative reviews about their product or brand by an annoyed customer, with no fault of theirs. Also, more often than not, competitors fill negative reviews, and give low rankings, to pull a brand down. You already know the impact of online reviews on your consumers, a negative online reputation is nearly an end for a business.
Therefore, it has become very crucial for any business to manage their online reputation well in time. Why wait for something to happen and, then react to it? It's always better to be on a constant reality check of what your consumers think of you as.
One cannot deny the importance, and merits of a good online reputation, perhaps that is why it is a fast emerging field. More and more companies are hiring professionals who ensure, and maintain a good online reputation of their clients.
smartData Inc. is one such name who has the expertise and experience in dealing with ORM. Our huge client base in countries like, Australia, US, UK, stand as a testimony to our smart and ingenious services.
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