Google EMD Algorithm Update: Recovery Possible!

The recently announced Google EMD Algorithm Update has banged the world of web. Thus, a lot of webmasters have started looking for ideas on how to overcome this. In the case of EMD algorithm update the actual impact is on low quality sites with exact match domains. Low quality sites particularly mean websites housing low quality content as according to Matt Cutts, if good content quality is maintained, the EMD update will not hit the site.

A great deal of sites with exact match domains lost the traffic they were acquiring from exact match keywords just due to the low quality content they were comprising. The EMD update actually aims to target the low quality content sites that may be ranking only on the basis of exact domain matching.

Here are a few suggestions which will prove helpful to reduce the impact of the EMD algorithm update and perhaps try to recover from the traffic loss:

Update the content more often:

Rarely updated sites were significantly affected and those that were updated regularly were least affected by EMD update. Thus, add fresh content more regularly.

Don't just depend on domain name to bring traffic:

Earlier, getting an exact match domain itself guaranteed success. After the Google EMD change an EMD is no longer an assurance to fetch traffic. Maintaining high quality content is a must. Don't just expect traffic because you have a great domain.

Analyze your content and check the quality:

Carefully analyze your content and check what made Google think your site is a low quality site. Remove all low quality content that was made to cheat Google. Make sure you provide only relevant information about the specific topics you are focusing on.

Compare with the competitors and learn from them:

Do a search engine ranking comparison against your competitors. If their rankings are better than your site, then analyze their sites very well and find what are they doing better.

Now quality is the key and it has been cleared that the EMD update is targeting only low quality content and not all sites that have exact match domains!

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You Got Informs on Google EMD Update?

The internet world was again slammed by the new arrival - the ‘Google EMD algorithm update’. It was Friday, September 28th of 2012 when this monster hit the internet world hard. It has likely affected 0.6 % of English searches.

Head of Webspam at Google, Matt Cutts’ tweets offered the sneak peek of this algorithm update which said:

“Small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.”

“New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin Updates.”

Exact match domains (EMD) mean domains or Url's that match exactly to the searched query i.e. the keyword. The EMD update, is a tool to filter the low-quality websites from rising high in Google search results only because their domain names match the search terms. It actually aims to target the low quality sites that may be ranking only on the basis of exact matching.

Google is NOT exactly punishing EMD sites as actually many NON-EMD sites have got blasted. It is punishing a “type” of site that aims to abuse the EMD bonus or other on page factors. The truth is that this is just another addition of the Penguin over SEO update. This new update is an improvement on the last penguin updates, wherein it will also take the domain name into consideration. Google now has trained Mr. Penguin to look at the domain name as well.

Similar to previous Google updates like Panda, and Penguin even EMD algorithm will be updated periodically. So those who got hit by EMD this time may escape from the next EMD update, while others who did not get hit this time around could get caught up in the near future.

There's no escape from the Google EMD algorithm!!!

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