The much dreaded Penguin update has been rolled out. And perhaps you are still wondering what it means for you and your business. Allow us to introduce you to the world of Penguin.
Penguin 2.0, is an algorithm which cuts back on spamming to give clean and relevant searches. It is designed to penalize websites that use black hat SEO techniques and reward websites that offer genuine and quality content. So post Penguin, how can you increase the ranking of your website?
Quality content + Right media activity = Authority = Better/higher rankings. Read on for answers!
Quality content matters
Whatever you create – on-site or off-site, should have quality content. Write for humans and not search engines. Create content that guides, entertains or tells somethings. Quality content will help your business become an authority and hence gain higher rankings. Invest on relevant and related features, articles, blogs, news, videos etc. All this will benefit your customer base and eventually benefit you as well.
Invest in on-site content
Google rewards websites that publish content on their own webpages. Content is a crucial metric that Google uses to set authority. Post Penguin 2.0, it becomes all the more essential to post content on your own website as it enables easy sharing of content via social media. This in turn will generate more natural and earned inbound links to your site.
Moreover, if you publish content on your own content you retain all publishing controls which enables you to make any required changes in the content published if necessary in future as well.
Create social presence; Go G+
2. All your new content get indexed in Google immediately
3. You use Google products=Google rewards you!
4. It will help you generate higher number of inbound links.
5. You will have better social media reach & benefits
6. You will have wider blogger outreach & additional SEO power to guest posts
Boost up your content to create authority
What is an authority site? Simply put, authority sites that you bookmark to view again and again in any category or sub-category. Now let's understand how to make your website an authority website.
Give some serious thinking to where you want to show your content, who is your audience and the quality of your content. Post Penguin 2.0, it is no more about a link now. You have to keep in mind many factors before you randomly post your website's link anywhere. Links on poor quality sites can penalize your website.
Social shares and likes are very important now for search success. Google now reviews how many times content or pages of your website have been shared. Algorithms based on these factors will help you in building your authority in Google’s eyes. Google has made quite clear that it will judge sites on their authority. So the question arises that how Google will determine authority? There are five parameters which would easily do that;
1. Number & quality of inbound links2. Number of social shares
3. Time on site
4. Bounce rate
5. Number of visitors
By using proper & effective content amplification services you can benefit from the authority parameters, letting Google know that you are an authority.
Hence, it is crucial and imperative to engage in genuine and quality content for your websites. Moreover, it will pay if your website and business is socially active and connected to the target audience.
